WEBSITE DEVELOPMENT • LOGO/IDENTITY REFINEMENT
When the folks at Spire Climbing Center came to us to develop a new website, they had some clear wants and needs. They have many classes and events that need to be communicated to a broad audience, so the user interface needed to be efficient in moving people to the information they were seeking.
At the same time, ownership's designs tastes were specific, and they wanted their overall brand as a cutting-edge center to be reflected in the site.
As we developed the site, we also helped evolve their existing logo, which was a solid concept but lacked a good, consistent execution.
The end result is more than just a site, it's a dynamic climbing resource for the region's recreational and hard-core climbing community.