ORIGINAL ART • POSTER • PROGRAM CATALOG • DIRECT MAIL PIECE • MARKETING BROCHURE • PRINT ADS • T-SHIRTS AND CAPS
We helped promote what some cowboys had wrote.
The National Cowboy Poetry Gathering happens in Elko, Nevada every year. It's an amazing event that's been drawing people from around the world for decades. But the Western Folklife Center folks, who are the drivers of the Gathering, had noticed that their audience was not getting any younger.
Our task was to develop a fresh new look and feel that would appeal to the 'younger set' while not alienating those folks who had been coming to the event since it began twenty-something years ago.
We created a piece of original art, featuring a cowboy silhouette, that set the tone for the rest of the collateral. At the same time, another huge part of this project was presenting what is a tremendous amount of information about the shows, sponsors, events, and workshops (all primarily in the Program Catalog).
The complete set of collateral delivered a consistent, compelling new look and feel that resulted in a very successful Gathering. It took us several weeks before we stopped wanting to write all our intra-office emails in iambic pentameter.